SusaGroup

Channel: SusaGroup

Image may be NSFW.
Clik here to view.

Emotion battle: University of Twente and Bekader

March 2, 2011, 4:28 am

Today we are having a Get Emocional! workshop for alumni association Bekader of the University of Twente. Participants could submit a case that they wanted to be discussed in terms of emotion and...

View Article

Apple and its fans – iPad2 mania

March 15, 2011, 3:50 am

At SusaGroup, we often talk about ‘clients’ versus ‘fans’ in brand and product experience. Obviously, Apple arises as the perfect example in discussions with paricipants in our ‘Get Emocional!’...

View Article

Video for the Get Emocional! workshop

May 5, 2011, 12:18 pm

At SusaGroup we have our method of 4 steps to meaningful experiences and several tools to assess and measure emotions. Most of the work we do is about measuring emotions and experiences to in the end...

View Article

Image may be NSFW.
Clik here to view.

Get Emocional! workshop as introduction to ‘design for emotion’– On Tour

June 20, 2011, 1:51 pm

The Get Emocional! workshop has a long history already, dating back to 2006 when the first editions were facilitated by myself and Paul Hughes (Lava). Now 5 years later, the workshop still stands...

View Article

Image may be NSFW.
Clik here to view.

Factor Clave Conference – a truly emotional experience

October 5, 2011, 1:34 pm

Yesterday, I arrived back after a short week in Querétaro, Mexico. A beautiful place for an interesting conference on design: Factor Clave 2011. The conference theme was ‘the designer’s role in a...

View Article

Dr. Pieter Desmet

November 2, 2011, 8:44 am

Emotion is part of human nature. The world around us, and everything in it, has a constant influence on our emotions. Being human is being emotional, and ignoring the emotional side of product...

View Article

Wanted: a common understanding of User Experience

May 16, 2012, 7:10 am

I just came back from UXSpain, the first edition of what hopefully will soon be a household conference for the Spanish UX community. At the conference there were professionals from many different...

View Article

Usage of the term emotion

June 21, 2012, 6:52 am

Emotion is a broad term and difficult to grasp. As a result the word emotion is often used, even though something else is meant. Officially, based on research literature, “affect” of “affective states”...

View Article

Image may be NSFW.
Clik here to view.

New book ‘Design for Emotion’ available – with contribution by SusaGroup

July 12, 2012, 5:46 am

Since last week, the new book ‘Design for Emotion‘ by Trevor van Gorp & Edie Adams has launched at Amazon.We would like to congratulate the authors with their achievement! It has become a great...

View Article

Image may be NSFW.
Clik here to view.

Socially Responsive Design – interview for Connecting the Dots magazine

November 2, 2012, 4:48 am

For the London Design Week special issue of Connecting the Dots (September 2012), SusaGroup’s creative director Marco van Hout was interviewed on the topic of Socially Responsive Design: INTRO: What...

View Article

Standard Post without Image

November 4, 2013, 9:58 pm

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores...

View Article

Summer 2011 in Brooklyn

November 4, 2013, 10:01 pm

View Article

AWESOME WORDPRESS THEMES

November 5, 2013, 12:06 am

Premium WordPress Themes powered by UNITED THEMES Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam...

View Article